Fenrakkaa

Identity development for integrated water resource management campaign

Identity development for integrated water resource management campaign for UNDP Maldives.

Campaign strategy
To empower the individual, community and nation to understand the variability of water supply and strengthen their own capacities physically & socially to manage water demand & increase water security.

The logo
the logo consists of an iconic drop of water formed by triangles in different shades of blue, like a precious diamond, along with the the campaign name “Fenrakkaa” and slogan “dhaaraveri fenuge nizaamakah”.

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Year: 2014

Credits

Creative Director: Shahee Ilyas
Visual Designer: Ayeshath Fadwa
Copywriter: Nazim Sattar
Marketing Consultant: Ali Saeed (Topee)
Linguistic and Historic Research Consultant: Naseema Mohamed