||Personal: to create and preserve
memories of loved ones and special events.
||News/Photojournalism: keeps us up
to date on what goes on around us.
idols, sports stars and other famous people some of whom aspire
and inspire and others who set unattainable ideals.
||Fashion and beauty:
dictate what we should look like and current trends we should be
enables us to view sensational subjects from a distance.
in us our desire to consume more, inform us of available products
and influence our buying decisions.
give us glimpses of exotic places and people that are new to us.
to sort, classify and index for study.
||Access to images that
would be impossible to see with the naked eye such as; the depths
of outer space, microscopic matter and events that happen too fast
||Art photography: a new
perspective to provoke thought.
The plethora of images we are exposed mould our perception
of reality/truth and influence our judgment and the choices we make.
Photographs are a unique communication tool since it is identical to
our sense of seeing. It is presumed that photographs represent reality.
Just as is it not inherent in the nature of people to verify what their
eyes see because they don’t suppose their eyes would deceive them
– the same goes for photographs.
This makes photography a powerful and indispensable tool in the hands
of those who wish to manipulate/exploit it’s aesthetics and harness
it to disseminate social or political messages.